YWAM Logo
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YWAM Logo guidelines
A useful document on how to use the new YWAM logo. This is particularly useful in preparing your letterheads, brochures and ministry newsletters!
Guidelines in Brief
- Always keep logo in proportion
- Use a single colour for all elements in logo
- Give it enough breathing room
- Use Orator as font for text under logo.
- Place Logo in 60/40 scale ratio when set above a ministry name (Bottom point of logo to be placed about 60% of the distance to the right of the start of the text that begins beneath the logo).
Some other important points
- Do not rotate the logo
- Do not show the logo in red (due to possibility of trademark clash with "Save the Children"). Although reversed white on red background may be OK. (See this page on ywam.org for details)
- Do not use the words save or safe with the logo
- Make sure you use the logo's from the YWAM logo pack - don't take a logo from a website. There are high quality logo's available which have been professionally produced. You may order the YWAM Logo CD on ywam.org.
There is a web-based version available: http://www.ywam.org/ywam21/frame.html
Licensing of YWAM's name and Logo
To all base and national leaders: In order to use the YWAM "brand" (name & logo), you need to licence them every 5 years (per YWAM legal entity).
